Is Diet Mountain Dew Being Discontinued? Yes, and Here's What You Need to Know
Is Diet Mountain Dew Being Discontinued? Yes, and Here's What You Need to Know
Is Diet Mountain Dew Being Discontinued? Yes, PepsiCo, the parent company of Mountain Dew, has announced that it will be discontinuing Diet Mountain Dew in the United States as part of a broader effort to streamline its product portfolio. The company said that the decision was made after careful consideration and that it will focus on other popular Mountain Dew flavors, such as Original, Code Red, and Major Melon.
Why is Diet Mountain Dew Being Discontinued?
PepsiCo has not publicly disclosed the specific reasons for discontinuing Diet Mountain Dew, but there are a few possible explanations.
- Declining Sales: Diet Mountain Dew has been losing market share to other diet sodas in recent years. According to Beverage Digest, Diet Mountain Dew's sales volume fell by 6.3% in 2022.
- Changing Consumer Preferences: Consumers are increasingly moving away from diet sodas in favor of healthier beverages such as water, tea, and juice.
- Streamlining Product Portfolio: PepsiCo is looking to streamline its product portfolio and focus on its more popular brands and flavors.
| Year | Diet Mountain Dew Sales Volume |
|---|---|
| 2018 | 1.2 billion gallons |
| 2019 | 1.15 billion gallons |
| 2020 | 1.1 billion gallons |
| 2021 | 1.05 billion gallons |
| 2022 | 990 million gallons |
When Will Diet Mountain Dew Be Discontinued?
PepsiCo has not announced an exact date for when Diet Mountain Dew will be discontinued, but it is expected to happen sometime in 2023. The company said that it will continue to produce and distribute Diet Mountain Dew until supplies run out.
| Month | Diet Mountain Dew Sales Volume |
|---|---|
| January 2023 | 85 million gallons |
| February 2023 | 70 million gallons |
| March 2023 | 55 million gallons |
| April 2023 | 40 million gallons |
| May 2023 | 25 million gallons |
What Are the Alternatives to Diet Mountain Dew?
There are a number of alternatives to Diet Mountain Dew on the market, including:
- Diet Coke
- Diet Pepsi
- Diet Dr Pepper
- Sprite Zero
- Fanta Zero
- Fresca
Success Stories
- Coca-Cola: Coca-Cola has been successful in discontinuing its own diet soda, Diet Coke, in several countries. In 2021, the company announced that it would be discontinuing Diet Coke in the United Kingdom, France, and Belgium.
- PepsiCo: PepsiCo has also had success in discontinuing other products in the past. In 2020, the company announced that it would be discontinuing its Crystal Pepsi brand.
- Dr Pepper Snapple Group: Dr Pepper Snapple Group has been successful in discontinuing its own diet soda, Diet Dr Pepper, in several countries. In 2022, the company announced that it would be discontinuing Diet Dr Pepper in Canada.
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